Content Planner · Free · No account
A content planner for solo creators, with results and reuse.
The solo creator setup has channels YouTube, Instagram, TikTok and Newsletter, themes such as Tutorials and Opinion, and two extra groups of columns: Reach, Engagement, Clicks and What worked, then Evergreen and Reused. It suits one person moving one idea across several platforms.
- Excel 2016 and later
- Calculations checked in LibreOffice and Google Sheets
- Name your channelsType the channels, themes and formats you use, one per line. Add Owner, Campaign, Approval, Results or Reuse columns if you need them.
- Add ideasDownload the workbook and type a working title for each idea. It waits, shaded, as an Idea until you give it a stage and a publish date.
- Move pieces alongChange the Stage as a piece progresses. The When column marks a missed date with a ●, and the Summary lists the first twelve pieces that are late or coming up.
Build your workbook
Preview: Content planner for creators. Change the selected dates, categories or layout to update the preview.
JavaScript is required to use the builder. The workbook is made in your browser.
What you get
What is different in this setup
YouTubers, newsletter writers and other solo creators who want to see what worked and what can be used again.
- Results columns: Reach, Engagement, Clicks and What worked.
- Evergreen and Reused columns mark pieces worth repeating.
- Reach this month appears on the Summary.
Sheets included (5)
- Start HereHow the workbook works, what each sheet is for and the settings used.
- ContentEvery idea and piece, one per row, from Idea to Published.
- SummaryThe pipeline, what is late and coming up, week by week, and by channel and theme.
- ListsEdit the white lists to change dropdown choices. Shaded lists are fixed because formulas use those names.
- SettingsValues used by the workbook, such as reminder windows. Change them here.
File details
- Made for
- Excel 2016 and laterThe download is an .xlsx workbook.
- LibreOffice
- No calculation errors in our testLibreOffice recalculated every formula in the workbook with no error values, such as #VALUE! or #N/A.
- Google Sheets
- Calculations matched Excel in our testGoogle Sheets removes sheet protection and repeated print headings.
- Apple Numbers
- Some calculations do not workMany calculations on the Summary sheet and the Content sheet do not work in Apple Numbers. Numbers converts list-based dropdowns to plain cells and removes colour markers, sheet protection, frozen headings and number and date validation. Use Excel for these calculations and features.
- Calculations
- The Start Here sheet lists the calculations used in this workbook. Results update from the entries you add.
- Builder privacy
- The builder runs in your browser. The entries used to make the workbook stay on your device. How the utilities work
Questions
Are my builder entries sent to Due Form?
No. The builder uses them in your browser to make the workbook on your device.
Information is sent to Due Form when you submit a form or use another service described on the How it works page.
Where do I type results?
Type reach, engagement and clicks on the piece’s row once it is published, with a line under What worked. Entries that are not numbers are flagged.
What do Evergreen and Reused mean here?
Evergreen marks a piece still useful months later. Reused records whether you have turned it into something else, such as a post from an article.

Related Due Form edition
DF.035 The Working Notebook
In production
A numbered notebook for notes you may need again.
For ideas on paper before they reach the list
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