Content Planner · Free · No account
A social media content planner for a small business.
The small business setup has channels Instagram, Facebook, LinkedIn, Google profile and Newsletter, and themes Products, Offers, Team, Tips and Reviews. An Owner column says who makes each piece and Approved by says who signed it off, with Needs review added as a stage.
- Excel 2016 and later
- Calculations checked in LibreOffice and Google Sheets
- Name your channelsType the channels, themes and formats you use, one per line. Add Owner, Campaign, Approval, Results or Reuse columns if you need them.
- Add ideasDownload the workbook and type a working title for each idea. It waits, shaded, as an Idea until you give it a stage and a publish date.
- Move pieces alongChange the Stage as a piece progresses. The When column marks a missed date with a ●, and the Summary lists the first twelve pieces that are late or coming up.
Build your workbook
Preview: Social media content planner. Change the selected dates, categories or layout to update the preview.
JavaScript is required to use the builder. The workbook is made in your browser.
What you get
What is different in this setup
Shop owners and small teams posting on several channels who need to know who is making what and whether it is approved.
- Owner and Approved by columns on every row.
- Needs review is an extra stage before Scheduled.
- Results columns show reach and clicks for published posts.
Sheets included (5)
- Start HereHow the workbook works, what each sheet is for and the settings used.
- ContentEvery idea and piece, one per row, from Idea to Published.
- SummaryThe pipeline, what is late and coming up, week by week, and by channel and theme.
- ListsEdit the white lists to change dropdown choices. Shaded lists are fixed because formulas use those names.
- SettingsValues used by the workbook, such as reminder windows. Change them here.
File details
- Made for
- Excel 2016 and laterThe download is an .xlsx workbook.
- LibreOffice
- No calculation errors in our testLibreOffice recalculated every formula in the workbook with no error values, such as #VALUE! or #N/A.
- Google Sheets
- Calculations matched Excel in our testGoogle Sheets removes sheet protection and repeated print headings.
- Apple Numbers
- Some calculations do not workMany calculations on the Summary sheet and the Content sheet do not work in Apple Numbers. Numbers converts list-based dropdowns to plain cells and removes colour markers, sheet protection, frozen headings and number and date validation. Use Excel for these calculations and features.
- Calculations
- The Start Here sheet lists the calculations used in this workbook. Results update from the entries you add.
- Builder privacy
- The builder runs in your browser. The entries used to make the workbook stay on your device. How the utilities work
Questions
Are my builder entries sent to Due Form?
No. The builder uses them in your browser to make the workbook on your device.
Information is sent to Due Form when you submit a form or use another service described on the How it works page.
How does Needs review work?
It is a stage between In production and Scheduled. A piece due soon that is still at that stage or earlier shows a mark such as ‘◐ Due in 3 days, not ready’.
Can I see posts by channel?
Yes. The Summary has a By channel block counting the pieces and how many are published for each channel, and another block by theme.
Related Due Form edition
DF.035 The Working Notebook
In production
A numbered notebook for notes you may need again.
For ideas on paper before they reach the list
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